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Touch Your Footballs - Líbero

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Touch Your Footballs

During a Spanish football game in 1991 between Real Madrid and Valladolid, football one player repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in Spanish football to explain how to perform a self-examination and promote early detection.

Agency - Lola MullenLowe
 

 

 

Awards

CANNES LIONS
Silver x2 - Direct - 2018
Bronze - Entertainment - 2018
Bronze - Film - 2018
Shortlist - PR - Touch Your Footballs - 2018
Shortlist - Health - 2018
Shortlist - Brand Experience & Activation - 2018

EL SOL
Silver - Integrated - 2018
Silver - PR - 2018
Bronze - Activation - 2018
Shortlist x6 - 2018

CLUB DE CREATIVOS
Bronze - Ideas - 2018

 

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The tutorial

 

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Radio

This is not a radio ad, it is a real extract from the game's broadcast. Well, almost.

 
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Press

BBC, CNN, Fox SportsMen'sHealth, The Huffington PostPeople, ESPN, TyC Sports, BeinSportsEuroSport, PlayGround, Globo TV, UOLOléLa NaciónLa Gazzetta Dello Sport, NTN24El País, El Mundo, TVE, Marca, Antena 3, Cuatro, Telecinco, La Sexta, ABC, AS, Cadena Ser, Cope, Noticias RCN, Televisa, Sopitas, Mais Futebol, Noticias Caracol, 20Minutos, msn Noticias, Yahoo and more.