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70 Years Exhibition - Scrabble

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Scrabble 70 years exhibition

Scrabble, one of the world’s most iconic board games, turned 70 years old. After redesigning the brand we created a real immersive experience, where people could actually “enter” giant tiles in crosswords and from the inside, see and interact with the evolution of language - through the evolution of the game itself. A new logo, a new color pallet, posters, social content, signage, benches, tables, square balloons, walls, a website and three huge events. All of this, based on their most iconic element: the tile. 

People could actually enter them and experience the brand as they never did before. They were able to see a selection of old Scrabble editions, walls showing the most famous words of the last decades, they were exposed to the most curious facts about the game, vote for a new word to be included into the Oxford Dictionary or even see the future of the brand - through a special edition, made of metal, magnetics and real meteorite dust – a board designed to be played in the space. 

Agency - Lola MullenLowe 

 

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The exhibition

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Board

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Press

Evening Standard, The Guardian, Campaign US & UK, ELLE, Le Figaro, TimeOut, WAZ, The Stylist, The Drum, MSN and more.