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Desktop Escape - Kayak

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Kayak Desktop Escape

You stare at exotic locations on your desktop every day. Now you can visit them with just a click. Kayak’s brand new tool turns your computer’s wallpaper into POS.

Agency - McCann London
 

 

 

Awards

CLIO AWARDS
Bronze - Digital/Mobile - 2018
Shortlist - Direct - 2018

CANNES LIONS
Shortlist - Brand Experience & Activation - 2018
Shortlist x2 - Creative E-commerce - 2018

ONE SHOW
Merit - 2018

NEW YORK FESTIVALS
Finalist x3 - 2018

THE WEBBY
Nominee - 2018

LIA
Shortlist - E-Commerce - 2018
Shortlist - Apps - 2018
Shortlist - Travel - 2018


 

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Every day, using real-time Kayak data and GPS, new images are served up onto your desktop. Icelandic ice tunnels, Polynesian beaches, Himalayan mountain passes to must-visit cities and beyond – each one designed to drive impulse purchases, each one bookable there and then just by clicking on the tab.

Instead of harnessing traditional mediums of travel billboards or intrusive pop-up banner ads, Desktop Escape advertises to you on your terms, in a new medium that’s been staring you in the face for decades.

 

 
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Press

The Sun, Business Insider, Contagious, The DrumInsiderLBBOnline, Condé Nast Traveler, Digital TrendsMSN, PSFK, Trend Hunter, and more.