Kayak Desktop Escape
You stare at exotic locations on your desktop every day. Now you can visit them with just a click. Kayak’s brand new tool turns your computer’s wallpaper into POS.
Agency - McCann London
Bronze - Digital/Mobile - 2018
Shortlist - Direct - 2018
Shortlist - Brand Experience & Activation - 2018
Shortlist x2 - Creative E-commerce - 2018
Merit - 2018
NEW YORK FESTIVALS
Nominee - 2018
Every day, using real-time Kayak data and GPS, new images are served up onto your desktop. Icelandic ice tunnels, Polynesian beaches, Himalayan mountain passes to must-visit cities and beyond – each one designed to drive impulse purchases, each one bookable there and then just by clicking on the tab.
Instead of harnessing traditional mediums of travel billboards or intrusive pop-up banner ads, Desktop Escape advertises to you on your terms, in a new medium that’s been staring you in the face for decades.