How a dying football stadium can live forever. Vicente Calderón is about to leave us forever, but he has the opportunity to be eternal by donating his organs. Together, let's convince Atlético de Madrid to donate the organs of this legendary stadium to the local football clubs in Madrid that need them most.
Agency - Lola MullenLowe
Shortlist - Brand Experience & Activation - 2018
Bronze - Film - 2018
Bronze - Activation - 2018
Shortlist x7 - 2018
CLUB DE CREATIVOS
Gold - Design - 2018
In Book - Ideas - 2018
In order to spread the message to even more Atletico Supporters, we've designed wall posters and stuck them nearby the emblematic stadium the night before Vicente Calderón's very last match. So, in the big day, everyone would find posters supporting the campaign and gave them flags to be taken inside the stadium.
In order to draw people a good picture of what's goes on in Madrid's small local football clubs, we've produced and launched 10 short films featuring people talking about their teams' needs and asking Atlético de Madrid to help them.